The avex Group (avex) is a fully integrated entertainment business group based in Tokyo. Its main focus is the domestic audience as well as the rapidly growing East Asian entertainment market.
avex is unique in Japan in terms of both the breadth and caliber of its business activities. The Group's major business segments include artist management, musical/visual content production, physical/digital distribution, concert production as well as IP rights development.
Its unmatched, seamless in-house platform allows avex to maximize value for artist and the corporate brand as a whole, thereby enabling the avex label to achieve the No.1 market share in the Japanese music market.
Initially established in 1988 as a record wholesaler, avex underwent rapid growth following its transformation into a music production company and subsequent creation of a number of big hits. In 1999, the company was listed on the first section of the Tokyo Stock Exchange.
To effectively adapt to the rapidly changing environment in which we operate in, spawned in large part by the explosion of the digital entertainment market, the Group restructured in April 2005, announcing the following mid-term vision:
To evolve into the "Entertainment Brand Company" with the strongest creative and communication capabilities in Asia.
To realize this vision, avex is promoting new business efforts, including full-fledged expansion into the film industry and the Asian market.
Five years ago we started searching for new talent in China because we knew that in a country of 1.3 billion people we would find exceptional undiscovered talent. We searched for people who could one day become Asian stars that crossed both boundaries of culture and country.
In 2006 we established avex CHINA in Beijing and made our expansion into the Chinese entertainment market official.
avex's history in China:
2004 - Held auditions in Beijing and Shanghai.
2005/2006 - avex coorporated with popular audition TV show CHAO JI NU SHENG to find more exclusive talent.
2006/2007 - Held auditions in various locations throughout China, each supervised by some of avex's best music producers.
2008 - Celebrating our 20th Anniversary, we held the avex World Audition 2008, and expanded our search to North America and Europe.
Through our China Audition, we have discovered numerous talented boys and girls. Some of them are now attending avex's Artist Academy to perfect their skills as future performers, receiving various lessons in voice, dance, acting, and body design.
avex Artist Academy (Japanese only)
avex China Audition success stories:
alan
2007 OCTOBER DEBUT IN JAPAN as a singer.
alan was found in the Beijing audition, China Audition 2006.
Official Website: http://alan-web.jp/profile/en.html (Japanese, Chinese, and English)
ROLA CHEN
2007 OCTOBER DEBUT IN JAPAN as a TV star.
Rola was found in an audition TV show, CHAO JI NU SHENG in 2005.
Official Website: http://www.fit-fan.co.jp/artists/rola_c (Japanese only)
ZOE
2007 DECEMBER DEBUT IN JAPAN as an actress.
ZOE was found in the Beijing audition, China audition 2006.
Official Website: http://avex-geinou.jp/newcommer/zoe/index.html (Japanese only)